0407 600093

Our Story

Home / About
Situated approximately 5 km outside Myrtleford, a rural town, north east of Victoria, the farm, managed by Rob and Frank Caponecchia boast 150 acres of extremely fertile land. Boarded by the buffalo River, the farm enjoys the an abundance of water and the natural elements needed to prosper.
Once the tobacco farming industry ceased, Rob and Frank diversified and applied their extensive framing knowledge to something different, hence the beginning of Alpine Turf.

Our History

In 1952, at the age of 25, Paul Caponecchia migrated to Australia. He and others made their way to the small township of Myrtleford where they worked on a variety of different farms as labourers. Soon the town was to be renowned as a tobacco growing community. Paul had worked on tobacco farms so in 1966 took the opportunity to buy land in Merriang and set up his own tobacco farm. This was a successful family business with his two sons Frank and Rob, until the year 2006 when tobacco unexpectedly ended for good in Myrtleford and Australia as a whole. The hardship took its toll on many local farms, especially the older generation. Many farms including the Caponecchia family tried diversifying into other farming ventures. Paul now elderly to do the manual work let Rob and Frank take on the role of finding something that would work . Experimenting with different vegetables and berries, which were already heavily established in the area, the boys decided to try something new. After extensive research and advice, they realised that the farm was a good choice for growing quality turf that could withstand the different elements of Mother Nature.
The name “Alpine Turf” comes from the beautiful Alpine Valley, the area which we are a part of.
In tradition of the Caponecchia family both brothers have taken over responsibility and management control of the farm to make it what it is today.

Rob Caponecchia

Director
Rob grew up on the family farm, developing a strong work ethic and practical understanding of agriculture from a young age. Although he moved away to pursue his schooling, he remained closely connected to the property, returning most weekends to assist with farm operations. In his late 20s, Rob made the decision to return full-time, and it was then that his interest in farming evolved into a genuine passion.Rob now plays an integral role in the business, overseeing the growing, maintaining and harvesting of turf with a focus on quality and consistency. He is also the primary point of contact for customers, managing enquiries, orders and providing reliable information and support. His broad knowledge and hands-on experience make him the go-to person for all things turf-related.
Call rob direct on 0407 600093

Frank Caponecchia

Director
Frank has spent his entire life on the farm and brings with him more than 40 years of experience in the industry. He remains a steady and familiar presence, offering practical advice drawn from decades on the land, sharing stories, delivering the occasional bit of wisdom, and keeping an eye on how things are running.His lifelong connection to the property and his understanding of its history contribute to the farm’s sense of continuity. And while his role has evolved over the years, Frank’s experience and easy-going nature continue to add value to the team and to the way the farm operates.
Call Frank Direct 0417201886